I created the brand identity for an urban garden centre, for customers who want innovative plants. A line based graph system, inspired by science, informs the customer of the different categories of plant for sale. The colour palette and minimalist feel encourages a serene shopping experience. The name Yoku comes from the Japanese, 'Shin Rin Yoku', meaning 'forest bathing'.
Overview: Logo, window dressing, signage, posters, leaflet, stamp.
Solarbean is small coffee bean roastery based in the UK. They use solar power to get the very best out of each bean, delivering a variety of flavours from Ethiopia, Columbia, Brazil and Costa Rica, all in compostable packaging.
The cheerful colours of vintage travel posters and retro typography, inline with the client’s vision, inspired the look and feel for this optimistic and fun coffee brand.
LunaLand is a progressive theme park business that wanted an exciting annual report to show its investors and customers. The report aimed to show the contemporary and technologically advanced direction of the company, whilst still showing off its fun side.
Overview: Annual corporate report, infographics.
Student Project
All characters and elements belong to Moonbug Entertainment
The Flash app is specifically for city folk who want to find a spot to swim, quickly. Inspired by reptiles shedding their skin to allow for further growth, 'shed your city skin' is the brand's slogan.
Overview: UX and UI. An app for wild swimmers.
To rebrand the Cup Noodle Museum in Osaka, Japan.
Momo's House is a homage to Momofuku Ando, the inventor of the instant ramen noodle and founder of the museum. He believed noodles brought people together, which is reflected in the visual language throughout the branding.
Every day approximately 8 million pieces of plastic pollution find their way into our oceans. One and a half acres of forest is cut down every second. With this in mind, I created the brand identity of an environmental charity, including thought provoking illustrations for potential plastic-free packaging.
Overview: Logo, illustration, can and carton packaging.