I created the brand identity for an urban garden centre, for customers who want innovative plants. A line based graph system, inspired by science, informs the customer of the different categories of plant for sale. The colour palette and minimalist feel encourages a serene shopping experience. The name Yoku comes from the Japanese, 'Shin Rin Yoku', meaning 'forest bathing'.

Overview: Logo, window dressing, signage, posters, leaflet, stamp.