In collaboration with prominant UX designer Adrian Van Cooten, I created the brand identity for Cultura, an online plant discovery store.

The brief: To create a brand and app for plant lovers with an eccentric and intellectual side. They want to learn and cultivate something special in their homes. Solution: The illustration aims to be playful and luxurious. The app is part informational, part e-commerce, offering news articles and video content about plants as well as a wide selection of unusual, beautiful plants that can be delivered.